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Case Study:

Transforming Lead Generation with Targeted Digital Marketing

Location: San Diego

Industry: General Contracting

Builders Now, a San Diego-based general contractor, had already established a strong local presence through word-of-mouth and positive reviews. However, early in the year, they experienced a dip in leads, averaging only 3-5 per month, due to a slowdown in marketing efforts.

Declining number of new leads

Under-optimized Squarespace website lacking sales-focused design

Need for strategic direction in digital marketing efforts

Our Approach

Market Trend Analysis

Identified ADUs as a growing trend in San Diego.

Focused PPC and SEO Strategy

Targeted ADU leads with tailored Meta ads and organic SEO.

Website Overhaul

Redesigned the entire website to align with Builders Now’s brand and ethos, including a special landing page for ADUs.

Ad Insights

Found that potential customers were attracted to simple images of finished ADUs, reflecting San Diego’s style.

Execution, Results, and Response

Ran Facebook lead form ads to filter for highly interested prospects.

Regular communication with the client to ensure lead quality satisfaction.

Dramatic increase in leads: From 3-5 to 30-35 qualified leads per month.

A significant project win: Closed a $400k ADU project.

Enhanced digital presence: Website makeover and initiation of an SEO-focused blog strategy.

Operational adjustments: Improved efficiency in handling new client inquiries.

Adjusted approach to lead response, focusing on prompt communication.

Positive feedback on the quality of leads generated.

Future Plans & Client’s Endorsement

Plans to resume the campaign for
continued growth.

Implementation of a streamlined process for onboarding and communicating with new leads.

Builders Now owner has offered to serve as a reference for future potential clients.

Expressed high satisfaction and willingness to recommend our services.