Transforming Lead Generation with Targeted Digital Marketing
Location: San Diego
Industry: General Contracting
Builders Now, a San Diego-based general contractor, had already established a strong local presence through word-of-mouth and positive reviews. However, early in the year, they experienced a dip in leads, averaging only 3-5 per month, due to a slowdown in marketing efforts.
Declining number of new leads
Under-optimized Squarespace website lacking sales-focused design
Need for strategic direction in digital marketing efforts
Market Trend Analysis
Focused PPC and SEO Strategy
Execution, Results, and Response
Ran Facebook lead form ads to filter for highly interested prospects.
Regular communication with the client to ensure lead quality satisfaction.
Dramatic increase in leads: From 3-5 to 30-35 qualified leads per month.
A significant project win: Closed a $400k ADU project.
Enhanced digital presence: Website makeover and initiation of an SEO-focused blog strategy.
Operational adjustments: Improved efficiency in handling new client inquiries.
Adjusted approach to lead response, focusing on prompt communication.
Positive feedback on the quality of leads generated.
Future Plans & Client’s Endorsement
Plans to resume the campaign for
Implementation of a streamlined process for onboarding and communicating with new leads.
Builders Now owner has offered to serve as a reference for future potential clients.
Expressed high satisfaction and willingness to recommend our services.